Important Trust Factors in Marketing Financial Services

Important Trust Factors in Marketing Financial Services

The Top Five Trust Factors in Marketing Financial Services

  • Clear Unique Value Proposition – Described simply without jargon, shown with photos
  • Real photos of your team
  • Easy to find contact information
  • Testimonials w Photos of clients and case studies when possible
  • Visual representation of team accreditations and badges (like SSL etc)

Download the Full List of 32 Trust Factors in a Handy PDF

The Full List of Trust Factors for Marketing Financial Services

32 Ways to build a trustworthy financial services brand online!

  • High quality design
  • Extremely easy to find contact information and an easy to submit contact form
  • A tailored message to your target demographic, as niched as possible
  • Simple, non-technobabble language
  • Correct grammar and spelling
  • Staff photos and bios
  • Photos of your office or workspace
  • Absence of cheesy or common stock photos
  • Free shipping, simple and easy returns, and evidence of a reasonable refund policy on any products that you offer (if you offer any physical products)
  • Evidence of being made in a particular location, if that is something your customer base values. For instance, many United States citizens like it when they see ‘Made in the U.S.A.,’ as they feel the money they spend is going back to their general community. Your state or municipality can also help people trust you if your product is anchored to that area.
  • Detailed information about your services
  • Current, happy clients
  • Clear and obvious pricing whenever possible
  • Any trade/other organizations that you’re affiliated with or a member of
  • Customer reviews from online sources
  • Curated testimonials
  • 5-star ratings where appropriate that are visually obvious, perhaps list the websites where you have 5-star ratings
  • Visual badge for your SSL certificate or other online security badges that make it obvious it’s safe to submit confidential information on your site. – Examples: VeriSign and TrustE
  • A blog where you are sharing relevant information and  displaying expertise in your subject matter. This will also help Google and the public know your website is maintained and refreshed often.
  • A jobs page and relevant open positions
  • Your brand ranking high in Google results
  • Guest posting on blogs relevant to your business and/or industry
  • Speaking at events in your industry and as a subject matter expert elsewhere with evidence of that on your site (photos, titles of talks, etc.)
  • Get on the news and talk about your work, and make sure to add that video clip to your website.
  • Write a book and get reviews for your book on Amazon, then promote them alongside your website on your social media accounts
  • Show off your awards and certifications – If you get a couple of respected awards in your industry and add those to your site, people can understand more easily that you care about quality and your industry’s perception of quality.
  • Social icons on your site for your social channels, social icons to share your regular content, and active social media accounts with regular engagement with other people
  • A video or videos of you talking about your process, sharing details on your work – talking about the value working with you provides your customers, or for e-commerce, videos detailing the benefits of a particular product
  • Display key value propositions in a highly visual way that respects your audience’s time and boils down the essential benefit to a short excerpt they can read and understand quickly.
  • Give deeper descriptions visitors can dive into for each of your sub services that go into depth about both your industry and the general process of things, and what differentiates you from the rest of the industry, and why what you do is special.
  • Provide case studies that talk about specific pieces of work, or projects that you’ve done and how they show you’re the best company equipped to help them with their project. Each case study should talk about what unique challenges a particular project had and how your company overcame those challenges with its expertise and creativity.
  • Being authentic and sharing your heart on your home page and about page, and why you do what you do – and why you care about people and about customer service.
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